The trap I fell into this year...

What's good,

Earlier this year, I ignored my own advice and nearly burned myself out.

At the start of the year, I planned to cap our client load for stability.

We had room for one more brand, then I'd be comfortable.

Then 3-4 new ones wanted to work with us…

Instead of sticking to the plan, I said yes.

Now I'm forcing everything through the bottleneck.

And the bottleneck is me.

It isn't hurting clients. They're getting results... but it's hurting me.

I haven't had time to hire the 1-2 people we need because I'm too deep in delivery to outline what they'd actually do.

That's the trap… no time to fix the system because you're stuck inside it.

When you're running the show, business and life blend fast.

If you let the business bleed into recovery time, you're done.

You can't optimize 24 hours a day…

But you CAN optimize recovery.

The goal isn't doing more, it's building infrastructure that lets you do less while everything runs better.

I knew this, I teach clients this exact thing, and then I broke my own rule because revenue looked good and saying yes felt easier than saying no.

Now I'm paying for it.

Never scale past your operational ceiling.

You'll pay for it one way or another…

In your time, your energy, or your sanity.

So, learn from my mistake.

Protect your capacity like it's the most valuable asset you have.

Because it is.

Jackson