Stop overcomplicating Black Friday

What’s up (and happy Monday),

Every brand is trying to "out-strategy" BFCM again…

People buy because it's Black Friday.

It's not that complicated, there is no need to reinvent the sale… 

But there are 3 things you HAVE to know before it:

1. Consumer Behavior (The biggest driver you're ignoring)

Customers are already primed to buy during this window.

They're conditioned for it.

You're not competing with other brands as much as you're competing with the "wait for best deal" habit.

Your job is just making your product the thing they want RIGHT NOW… And not later.

2. Connection Over Competition (Everyone's offering the same discount)

Every brand is running 20-40% off.

That's standard…

But discounts don't win BFCM anymore. 

Relevance wins.

Focus on why your product matters THIS season to your best customers.

Talk to them specifically, not everyone else.

3. Prep Beats Panic

November is for managing fires, not starting new strategies.

Lock your inventory, messaging, and systems NOW.

October should have been preparation mode.

That's the formula.

The brands scrambling to figure out messaging right now will panic when the window opens.

But the brands that locked everything weeks ago will just execute.

In the end, it all comes down to timing, relevance, and operational readiness.

Preparation beats panic.

Connection beats discounting.

Lock your systems this week.

And execute flawlessly later.

Jackson