Stop treating email and ads like divorced parents...

What's up,

BFCM is literally only three weeks away…

And 90% of brands treat email and paid ads like divorced parents who refuse to talk. 

This lazy approach is costing you at least 40% in performance during Black Friday, maybe more.

If you're heading into BFCM with siloed channels, you're leaving massive revenue on the table.

Here's how email and ads should actually work together:

1) Paid ads grow your list 

Add email capture to every conversion ad.

Set exit-intent popups on paid traffic pages.

Create BFCM-specific lead magnets for your ad audiences.

Track email signups alongside purchases in your ad reporting.

2) Email data improves targeting 

Upload customer segments to Meta monthly.

Build lookalikes from your highest-value email subscribers.

Feed purchase events directly into your pixel.

Segment audiences by 30/60/90 day purchase behavior heading into November.

3) Email reduces ad pressure

Build automated sequences that convert cold subscribers.

Use email revenue to fund aggressive BFCM ad testing.

Create backup income streams independent of ad performance.

Test risky Black Friday strategies with an email safety net.

4) Lead-Gen ads build lists cheap

Run $2-3 lead gen campaigns now.

Collect emails with BFCM pre-sale hype campaigns.

Build engagement audiences through video views.

Retarget email lists with specific Black Friday product sequences.

Stop treating these channels like separate businesses when integration drives exponentially better results.

If your email and ad accounts aren't feeding each other data and building backup revenue streams, you're not ready for BFCM.

Here's what to do… 

If you're heading into Black Friday without this integration dialed in, book a FREE call with me this week.

We'll audit your current setup, identify exactly what's broken, and map out how to integrate email and ads before BFCM hits.

It´s all FREE, showing you what's leaking your revenue and the fastest way to fix it.

You can book that quick call right here.

You have three weeks.

Don't leave 40% on the table.

Jackson