How to fail Meta ads 101...

Yooo good Friday,

I've been running Meta ads for years now, and I keep seeing the same mistakes over and over.

Brands burning 1000s monthly wondering why nothing works.

Oh, and the worst part?

Most think they're doing it right because they followed some guru's advice or Meta's own recommendations.

So here's exactly what NOT to do if you actually want your campaigns to convert.

1) Use long videos 

Nothing says "skip me" like a 60-second monologue.

Attention spans died in 2019, so your ads should too.

2) Set lifetime budgets $300 over 90 days is perfect. 

That way Meta can starve your learning phase before it even begins.

3) Set a target ROAS of 8 or a $5 CPA Shoot for the moon.

Then blame the algorithm when you miss.

4) Listen to Meta's "AI recommendations"

Trusting the same AI that tanked your last campaign always ends well.

5) Put your logo front and center in every ad 

Who needs a hook when you can show people your logo they've never seen before?

6) Write copy that reads like a novel

Five paragraphs, a brand story, and a mission statement.

If they finish reading, they deserve a medal.

7) Send your traffic to Amazon

Let your customers buy from someone else while you pay for the click.

Genius.

8) Run traffic or engagement campaigns 

Who wants conversions when you can have likes from your mom?

Follow these and you'll master the art of losing money on Meta faster than your competitors can launch a sale.

Oh... what did you say? You DON'T want to fail ads?

Then just do the reverse… your welcome.

Jackson