Gary Vee's advice was painfully obvious.

What's up,

Last week I attended Commerce Roundtable.

The sun was finally out & happy, but my stomach was not.

Food truck mac and cheese had me sleeping in a bathtub the night before.

So please, beware of the conference food trucks… they're more dangerous than bad marketing advice.

Speaking of which, the event felt weaker than last year.

Gary Vee headlined with his classic loud delivery:

Review creative, adjust based on performance, and iterate.

Which is all true, but PAINFULLY obvious.

Here's the problem with most conference speakers, they tell you WHAT to do, but never HOW to actually do it.

"Analyze your creative performance."

Cool, but what does that actually mean?

The real value is learning how to critique creatives like a customer, not like a business owner.

What pulled attention? Where did people drop off? Was it the script, the visuals, or the pacing?

Does your model have huge boobs, is that why engagement spiked?

You have to remove yourself completely and look at it as a third party would.

That's the skill nobody teaches at these conferences.

The standout speaker, though, was Ezra Firestone.

His message was simple:

Stop obsessing over fonts and colors that "fit your brand."

Consumers don't care about your brand guide, they care about the story and the offer.

That's advice worth paying for…

The rest of it all is just common sense delivered out loud to make it sound revolutionary.

Most conference content only sounds valuable if you're brand new to the game.

If you've been around the block, you've 1000% heard it all before.

Jackson

P.S. If you want to learn things that aren't blatantly obvious and ACTUALLY move the needle in your business, I'm doing free 30-minute strategy calls this week.

I'll go over everything Gary Vee doesn't, and it won't cost you 2K like the conference did ;)

You can book your free call here.