Every time Meta changes something, the internet loses its mind

Every time Meta changes something, the internet loses its mind.

A new algorithm rolls out.

AI touches ad delivery.

And suddenly everyone's convinced performance is doomed.

The Facebook groups explode, Twitter threads spiral, and agency owners write doomsday posts about how "Meta killed performance marketing."

All this panic misses the point.

The platform will always evolve.

By design, not by accident.

Trying to fight every change is like arguing with gravity.

You'll lose every time.

Too many founders spend more energy resisting updates than adapting to them.

They forget the goal isn't to beat the system.

It's to work with it better than everyone else.

Meta's AI tools are a testing ground for everything that will shape ads over the next few years.

Half the features that frustrate advertisers today will define how we all run campaigns tomorrow.

Advantage+ campaigns? Everyone hated them at first.

Now they're outperforming manual setups for most accounts.

Broad targeting? "Too risky," they said.

Now it's the standard for scaling cold traffic.

The operators who win aren't the ones complaining in Facebook groups.

They're the ones testing the new tools while everyone else is still bitching about the old ones being gone.

Stop worrying about what the algorithm might do next.

Start paying attention to what your customers are already doing now.

Adapting faster than everyone else is the job.

Oh, and if you want help figuring out how to actually adapt your account instead of panicking about it, book a quick call with me here.

Jackson