Amazon is a trap for ecom brands

What's uppp,

"Amazon is the goldmine for ecom brands."

That's what everyone says.

But as a marketer, I HATE that sh*t.

It's the worst platform to build on if you care about profit or control.

Here's why…

You don't own a single data point.

Amazon owns the customer, the transaction, and the relationship.

You just get whatever scraps they decide to give you.

You're paying them at every step:

• Ads

• Fulfillment

• Commissions on every sale

By the time you factor in those layers, your margin's gone.

Then as if THAT isn´t enough… there's chaos.

One bad review annihilates your ranking.

One return and your inventory's marked unsellable.

You spend more time digging out of algorithmic holes than actually selling.

To compete, you'll need five figures in ad spend just to survive bidding wars with cheap knockoffs.

Sure, as a CONSUMER, Amazon is convenient.

But as an operator? It's a trap disguised as scale.

You're renting shelf space in someone else's store, and paying them to tell you how to use it.

Every dollar you make on Amazon comes with strings attached… their strings.

And the worst part about it is that most brands convince themselves it's worth it because "that's where the volume is."

Yeah, sure buddy.

Volume without margin isn't a business.

It's just busy work that makes Amazon richer.

I'm not saying you can't sell on Amazon.

But if that's your PRIMARY channel, you're building your entire business on someone else's foundation.

That's not a business.

That's dependency.

Jackson